book review dotcom secrets
There’s certainly an art to successfully offering items online.
And if you haven’t done it previously, you will deal with a huge learning curve.
So instead of starting from scratch, I advise learning from somebody who has done it.
DotCom Secrets Review
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with practical advice on developing high transforming sales funnels. A should read for any online marketer.
Someone who has actually developed a successful online organisation and can credibly explain what works and what does not.
One of these people is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still discover that the majority of the techniques that Russell discuss in this book still are true today.
It consists of a ton of actionable advice and if you’re looking to offer anything online, I really suggest that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has an extremely charming, appealing style that makes the book and easy read.
He fills the pages with examples and stories of his own company, and he does a really an exceptional task describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 reviews on Amazon.
book review dotcom secrets
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is an extremely successful online entrepreneur. He began his very first business in college (selling potato weapon DVDs) and he’s offered whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
He also created a whole community around the software which includes books (like DotCom Secrets), information products, and live occasions.
As an outcome of this, he’s made over 206 millionaires who are part of his exclusive 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar company. And more impressively, it was totally self-funded.
While I don’t know Russell personally, he did function one of the websites I produced called DropMyLink in among his videos a long period of time earlier.
I’ve always remembered him since of that, and he’s one of the couple of web characters I still follow to this day.
book review dotcom secrets
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the principle of the worth ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in ascending order of cost.
DotComSecrets – Value Ladder Diagram
Ideally, you want to sell people your finest, most pricey item right? It’s unlikely somebody would purchase that from you if they didn’t understand who you were.
With a value ladder, you can provide something to individuals at a lower price point, where they are more willing to pull out their wallets.
As soon as you show the value you can actually provide, you’ll get a specific portion of buyers climbing up your ladder to buy your more expensive, but more value-packed items.
Russell then presents the principle of a sales funnel. This is the online process you need to setup to have clients ascend the levels of your worth ladder.
This is just a fast introduction as rest of the book enters into more information about the method and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about communicating with your audience.
Russell talks about producing an Attractive Character.
This is everything about creating an online persona that will draw in individuals to you and help you construct a following. These are your loyal fans who will be the ones to rush out to buy your items.
book review dotcom secrets
There are 4 aspects you need for an attractive character:
Having a backstory.
The capability to speak in parables.
Being able to share your character defects.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell explains about each and shares numerous examples to help understand exactly what he means.
The 2nd half of the chapter explains 2 of the most reliable e-mail marketing methods for keeping your list engaged.
The first is called the Soap Opera Sequence Its purpose is to assist you bond your brand-new leads with your appealing character. The crucial idea behind this sequence is to keep each e-mail open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your customers will WANT to open each of your e-mails.
Russell shares among the 5 email daytime soap series that he uses, and he describes his thinking behind each email so you can adapt them to your very own series.
The next email strategy is the Daily Seinfeld Series. These are the e-mails you have to be sending to preserve your relationship with your subscribers.
Because if you do not connect with your list on a regular basis, they are going to forget you and your future marketing efforts will reduce in efficiency.
book review dotcom secrets
Exactly what makes the everyday Seinfeld emails work is that they are entertaining. Each e-mail is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions significantly increase.
Area 3: “Funnelology”.
The 3rd area of DotCom Secrets is all about funnel fundamentals and the strategies behind a successful funnel.
One of the essential points that Russell emphasizes here is that you shouldn’t start from scratch when creating a funnel. It’s highly likely that individuals in your target market have actually already created effective sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 components of any effective campaign, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you have to understand each phase:.
” The genuine distinction in between having a six-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the various points along the line”.
One of my greatest takeaways in this area was the value of establishing a pre-frame. To maximize your success, you need to properly set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will need to know your traffic’s temperature so you can create the appropriate pre-frame bridge.
You require to qualify your subscribers, purchasers and your VIP purchasers (the big spenders!).
Comprehending (and executing) all these actions will assist you get the most worth possible from each subscriber, while likewise providing them maximum worth.
The last part of this area, Russell discusses the twenty-three foundation of a funnel. He likens developing a funnel to playing with a set of lego blocks.
Developing a funnel for your service is a matter of mixing and matching the various blocks together.
Section 4: Funnels and Scripts.
I discovered section 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most practical of all, he supplies you with fill in the blank templates so you can execute each funnel for your own company.
He also goes over the particular rules he utilizes for structuring the perfect One Time Deal (OTO). This is necessary due to the fact that the OTO’s are where you actually make the true make money from your funnel.
The seven funnels he goes into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Introduce Funnel.
High Ticket, Three Action application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The Two Step– Free plus shipping funnel is the precise same funnel he uses to offer DotCom Secrets (and ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to offer ClickFunnels, using ClickFunnels. It’s an excellent example of eating your own canine food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is essentially a brief advertisement for ClickFunnels. As discussed earlier, it’s the software for developing the kinds of sales funnels that Russell has actually been teaching you in the book.
There’s very little meat to this last section, however you can read my ClickFunnels evaluate here for a more comprehensive look at how it works.
How can you earn money with DotComSecrets?
Obviously, the most direct way to make money with this book is to carry out the techniques inside.
The section on creating an Attractive Character and using Daytime drama Sequences and Seinfeld emails can be utilized by any online service.
And if you offer anything online then carrying out any of the funnels in the book will certainly enhance your earnings.
I mentioned earlier that DotCom Secrets belongs to the ClickFunnels environment which has one of the best affiliate programs I have actually been a part of. Check out part 1 of my ClickFunnels Affiliate Guide to see why I think so.
You can likewise promote DotCom Secrets as an affiliate. While you will not make any commission on the front end sale, you will cookie anybody who buys the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is big since you are leveraging Russell’s own funnel. It’s been time checked and you understand it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
However, Russell is also using the book free of charge if you purchase directly from his site. You’ll just have to pay shipping and handling which comes out to $7.95.
I suggest buying from his website due to the fact that this permits you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the value he supplies as you go through his funnel.
As Russell mentions in the book, you need to always aim to re-engineer successful funnels, and this is a terrific way to do that.
I really took pleasure in reading DotCom Secrets. It’s filled with a lot of aha moments, and each time I discovered one I would step back and believe how I could incorporate the principle into my own services.
As Russell emphasizes, this book is a playbook. It’s indicated to be checked out several times.
Read it the first time to get that initial understanding, then start using it as a referral as you start implementing each of the techniques.
Overall, if you do any offering online, I highly suggest that you pick up a copy. I guarantee you that will learn something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets