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dot com secrets book pdf free

There’s definitely an art to successfully selling items online.

And if you haven’t done it before, you will face a big knowing curve.

==> CLICK here to get your FREE copy

Instead of starting from scratch,

I suggest discovering from somebody who has actually done it.

DotCom Secrets Review

Last upgraded: July 6, 2018

Russell Brunson’s DotCom Secrets is a fascinating read filled with useful suggestions on producing high transforming sales funnels. A need to read for any online marketer.

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Someone who has actually developed an effective online service and can credibly discuss what works and exactly what doesn’t.

One of these individuals is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still find that most of the techniques that Russell talks about in this book still hold true today.

It includes a ton of actionable advice and if you’re seeking to sell anything online, I actually advise that you grab a copy of this book and keep it as a recommendation.

DotCom Secrets Reserve CoverThe book is just 254 pages long, and Russell has a really captivating, interesting style that makes the book and simple read.

He fills the pages with examples and stories of his own company, and he does an actually an exceptional job describing the different “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.

dot com secrets book pdf free

Who is Russell Brunson?

For those of you who are not knowledgeable about him, Russell Brunson is an extremely effective online business owner. He started his first company in college (selling potato gun DVDs) and he’s offered everything from shakes, t-shirts, and supplements.

He co-founded Etison LLC, where they introduced the extremely effective ClickFunnels software.

He also produced a whole community around the software application that includes books (like DotCom Secrets), info items, and live occasions.

As an outcome of this, he’s made over 206 millionaires who belong to his special 2 Comma Club.

Inning accordance with Forbes, Etison, LLC is now a 360 million dollar company. And more impressively, it was completely self-funded.

While I do not know Russell personally, he did function among the websites I produced called DropMyLink in among his videos a very long time earlier.

I have actually always remembered him due to the fact that of that, and he is among the few internet characters I still follow to this day.

dot com secrets book pdf free

A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell presents you to the concept of the worth ladder. This is a visual mapping of all the products/services you can use to your dream client, in ascending order of price.

DotComSecrets – Value Ladder Diagram

Ideally, you would like to sell people your finest, most costly product? It’s unlikely somebody would buy that from you if they didn’t understand who you were.

With a value ladder, you can use something to individuals at a lower rate point, where they are more willing to take out their wallets.

When you demonstrate the value you can actually supply, you’ll get a certain portion of purchasers climbing up your ladder to acquire your more pricey, however more value-packed items.

Russell then introduces the concept of a sales funnel. This is the online process you need to setup to have clients ascend the levels of your value ladder.

This is simply a quick intro as remainder of the book enters into more information about the method and psychology for building out your sales funnels.

Area 2: Your Interaction Funnel

The next area is all about communicating with your audience.

First, Russell talks about developing an Attractive Character.

This is all about developing an online personality that will draw in individuals to you and help you build a following. These are your devoted fans who will be the ones to hurry out to purchase your products.

dot com secrets book pdf free

There are 4 components you need for an attractive character:

Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character

Russell explains about each and shares a number of examples to help understand exactly what he suggests.

The second half of the chapter explains two of the most efficient email marketing techniques for keeping your list engaged.

The very first is called the Soap Opera Series Its function is to assist you bond your new leads with your attractive character. The essential concept behind this series is to keep each email open-ended and entertaining.

DotComSecrets – Soap Opera Sequence

By doing this your subscribers will WANT to open each of your e-mails.

Russell shares one of the 5 e-mail daytime soap sequences that he utilizes, and he discusses his thinking behind each e-mail so you can adapt them to your very own sequence.

The next e-mail technique is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your relationship with your customers.

Seinfeld Series.

Since if you do not connect with your list regularly, they are going to forget you and your future marketing efforts will decrease in effectiveness.

dot com secrets book pdf free

What makes the everyday Seinfeld e-mails work is that they are amusing. Each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and discussions considerably increase.

Area 3: “Funnelology”.

The third area of DotCom Secrets is everything about funnel basics and the strategies behind a successful funnel.

Among the important points that Russell emphasizes here is that you should not start from scratch when producing a funnel. It’s highly most likely that people in your target audience have currently created successful sales funnels. Leverage their experience when developing your own.

To do this, Russell highlights the 5 aspects of any successful project, and he teaches you how to reverse engineer your competitor’s funnels.

Next, Russell goes into the 7 phases of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you have to understand each phase:.

” The genuine difference between having a six-, seven-, and even eight-figure organisation is whether you understand the phases of a funnel and can successfully generate income from the various points along the line”.

One of my biggest takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to properly set your visitor’s state of mind prior to every action of your sales funnel.

To do this, you will need to know your traffic’s temperature so you can produce the appropriate pre-frame bridge.

You require to qualify your subscribers, purchasers and your VIP buyers (the huge spenders!).

Comprehending (and executing) all these actions will assist you get the most worth possible from each customer, while also providing them optimal value.

The tail end of this area, Russell discusses the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a set of lego blocks.

So producing a funnel for your service is a matter of mixing and matching the various blocks together.

Area 4: Funnels and Scripts.

I discovered area four to be the genuine gem of the book. This is where Russell explains about some of his best sales funnels.

We find out the psychology he utilizes behind each funnel and how they work. Most practical of all, he offers you with fill in the blank design templates so you can implement each funnel for your own service.

He likewise discusses the particular guidelines he utilizes for structuring the perfect One Time Deal (OTO). This is essential since the OTO’s are where you really make the real make money from your funnel.

The seven funnels he goes into are the:.

2 Step– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
Continuity Funnel.
The Perfect Webinar Funnel.
Invisible Funnel Webinar.
Item Launch Funnel.
High Ticket, Three Action application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

The Two Action– Free plus shipping funnel is the exact very same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.

It’s kind of amusing. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s an excellent example of consuming your own dog food.

2 Step Free Plus Shipping Funnel.

Area 5: ClickFunnels.

The last area of DotCom Secrets is basically a brief ad for ClickFunnels. As discussed earlier, it’s the software for producing the kinds of sales funnels that Russell has been teaching you in the book.

There’s not much meat to this last section, but you can read my ClickFunnels evaluate here for a more comprehensive look at how it works.

How can you generate income with DotComSecrets?
Of course, the most direct method to make money with this book is to implement the techniques inside.

The section on developing an Attractive Character and utilizing Daytime soap Series and Seinfeld emails can be utilized by any online organisation.

And if you sell anything online then carrying out any of the funnels in the book will certainly enhance your profits.

I mentioned earlier that DotCom Secrets becomes part of the ClickFunnels community which has one of the best affiliate programs I’ve been a part of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I believe so.

So you can also promote DotCom Secrets as an affiliate too. While you will not earn any commission on the front end sale, you will cookie anybody who purchases the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.

This is substantial since you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.

DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Russell is likewise providing the book for totally free if you buy straight from his site. You’ll simply have to pay shipping and handling which comes out to $7.95.

I suggest buying from his website since this permits you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the worth he offers as you go through his funnel.

As Russell discusses in the book, you should constantly try to re-engineer effective funnels, and this is a terrific method to do that.

Last Ideas.
I really delighted in reading DotCom Secrets. It’s filled with a lot of aha moments, and each time I stumbled upon one I would go back and think how I could integrate the concept into my own companies.

As Russell emphasizes, this book is a playbook. It’s suggested to be checked out multiple times.

Final Thoughts

Read it the first time to obtain that initial understanding, then begin utilizing it as a referral as you start executing each of the methods.

Overall, if you do any selling online, I extremely recommend that you get a copy. I ensure you that will find out something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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