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dotcom secrets audiobook download

There’s definitely an art to effectively offering items online.

And if you haven’t done it previously, you will face a big learning curve.

==> CLICK here to get your FREE copy

So rather of starting from scratch, I advise gaining from somebody who has actually done it.

DotCom Secrets Evaluation

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a remarkable read filled with practical advice on developing high transforming sales funnels. A need to read for any online marketer.

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Somebody who has actually produced a successful online service and can credibly describe what works and what does not.

Among these people is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still find that most of the techniques that Russell talks about in this book still apply today.

It contains a ton of actionable recommendations and if you’re seeking to sell anything online, I actually recommend that you grab a copy of this book and keep it as a referral.

DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has an extremely captivating, interesting style that makes the book and simple read.

He fills the pages with examples and stories of his own service, and he does a truly an exceptional job explaining the various “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star score with more than 500 evaluations on Amazon.

dotcom secrets audiobook download

Who is Russell Brunson?

For those of you who are not familiar with him, Russell Brunson is a highly successful online entrepreneur. He began his very first company in college (selling potato weapon DVDs) and he’s offered everything from shakes, t-shirts, and supplements.

He co-founded Etison LLC, where they released the hugely effective ClickFunnels software application.

He likewise produced a whole environment around the software which includes books (like DotCom Secrets), info products, and live events.

As an outcome of this, he’s made over 206 millionaires who become part of his exclusive 2 Comma Club.

According to Forbes, Etison, LLC is now a 360 million dollar company. And more remarkably, it was entirely self-funded.

While I do not know Russell personally, he did function one of the sites I developed called DropMyLink in one of his videos a long period of time back.

I’ve always remembered him due to the fact that of that, and he’s one of the few web characters I still follow to this day.

dotcom secrets audiobook download

A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell introduces you to the principle of the worth ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in ascending order of price.

DotComSecrets – Value Ladder Diagram

Ideally, you would like to offer people your finest, most costly item right? It’s not likely somebody would buy that from you if they didn’t know who you were.

With a value ladder, you can offer something to individuals at a lower cost point, where they are more willing to pull out their wallets.

As soon as you demonstrate the worth you can actually supply, you’ll get a certain portion of purchasers climbing up your ladder to acquire your more costly, but more value-packed products.

Russell then introduces the idea of a sales funnel. This is the online procedure you need to setup to have clients rise the levels of your worth ladder.

This is simply a fast intro as rest of the book enters into more information about the technique and psychology for constructing out your sales funnels.

Area 2: Your Interaction Funnel

The next area is everything about communicating with your audience.

Russell talks about developing an Appealing Character.

This is all about developing an online personality that will attract individuals to you and help you build a following. These are your faithful fans who will be the ones to rush out to purchase your products.

dotcom secrets audiobook download

There are 4 components you need for an appealing character:

Having a backstory.
The capability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character

Russell explains about each and shares several examples to help comprehend what he indicates.

The 2nd half of the chapter describes two of the most effective e-mail marketing techniques for keeping your list engaged.

The first is called the Daytime drama Sequence Its purpose is to assist you bond your new leads with your appealing character. The essential idea behind this sequence is to keep each e-mail open-ended and amusing.

DotComSecrets – Daytime Drama Sequence

By doing this your subscribers will WANT to open each of your e-mails.

Russell shares among the 5 email soap opera sequences that he utilizes, and he explains his thinking behind each email so you can adapt them to your own series.

The next email technique is the Daily Seinfeld Sequence. These are the emails you have to be sending out to preserve your relationship with your subscribers.

Seinfeld Sequence.

Since if you don’t interact with your list regularly, they are going to ignore you and your future marketing efforts will decrease in effectiveness.

dotcom secrets audiobook download

Exactly what makes the daily Seinfeld emails work is that they are amusing. So each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations significantly increase.

Area 3: “Funnelology”.

The 3rd area of DotCom Secrets is everything about funnel basics and the methods behind an effective funnel.

Among the important points that Russell emphasizes here is that you shouldn’t start from scratch when developing a funnel. It’s extremely most likely that individuals in your target market have already produced effective sales funnels. So utilize their experience when producing your own.

To do this, Russell highlights the 5 elements of any successful project, and he teaches you how to reverse engineer your rival’s funnels.

Next, Russell goes into the 7 stages of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you need to comprehend each stage:.

” The genuine difference between having a six-, 7-, or even eight-figure organisation is whether you understand the phases of a funnel and can successfully generate income from the various points along the line”.

One of my biggest takeaways in this section was the significance of setting up a pre-frame. To maximize your success, you have to properly set your visitor’s mindset prior to every action of your sales funnel.

To do this, you will need to know your traffic’s temperature so you can produce the appropriate pre-frame bridge.

You need to certify your subscribers, buyers and your VIP purchasers (the huge spenders!).

Comprehending (and executing) all these actions will help you get the most worth possible from each subscriber, while also providing them optimal value.

The tail end of this section, Russell reviews the twenty-three foundation of a funnel. He compares producing a funnel to playing with a set of lego blocks.

So developing a funnel for your company is a matter of blending and matching the various blocks together.

Section 4: Funnels and Scripts.

I discovered section four to be the real gem of the book. This is where Russell explains about some of his best sales funnels.

We discover the psychology he utilizes behind each funnel and how they work. Most practical of all, he provides you with fill in the blank templates so you can carry out each funnel for your own company.

He likewise reviews the particular guidelines he uses for structuring the perfect One Time Deal (OTO). This is necessary due to the fact that the OTO’s are where you really make the real make money from your funnel.

The 7 funnels he goes into are the:.

2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Continuity Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Release Funnel.
High Ticket, 3 Step application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

The Two Action– Free plus shipping funnel is the specific same funnel he uses to offer DotCom Secrets (and ClickFunnels) himself.

It’s type of funny. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s a fantastic example of eating your own canine food.

2 Action Free Plus Shipping Funnel.

Section 5: ClickFunnels.

The last area of DotCom Secrets is generally a brief advertisement for ClickFunnels. As discussed previously, it’s the software application for producing the kinds of sales funnels that Russell has actually been teaching you in the book.

There’s very little meat to this last area, however you can read my ClickFunnels evaluate here for a more detailed take a look at how it works.

How can you earn money with DotComSecrets?
Obviously, the most direct way to make money with this book is to implement the strategies inside.

The area on creating an Attractive Character and utilizing Soap Opera Sequences and Seinfeld e-mails can be used by any online business.

And if you sell anything online then executing any of the funnels in the book will certainly improve your earnings.

I mentioned previously that DotCom Secrets is part of the ClickFunnels ecosystem which has one of the very best affiliate programs I have actually belonged of. Read part 1 of my ClickFunnels Affiliate Guide to see why I believe so.

So you can also promote DotCom Secrets as an affiliate as well. While you won’t make any commission on the front end sale, you will cookie anyone who purchases the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.

This is huge since you are leveraging Russell’s own funnel. It’s been time tested and you know it works.

DotCom Secrets Prices.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Russell is also providing the book for totally free if you acquire straight from his website. You’ll simply have to pay shipping and handling which comes out to $7.95.

I advise purchasing from his site due to the fact that this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the value he supplies as you go through his funnel.

As Russell mentions in the book, you must always try to re-engineer effective funnels, and this is a fantastic way to do that.

Last Ideas.
I truly enjoyed reading DotCom Secrets. It’s filled with a lot of aha moments, and each time I encountered one I would step back and believe how I could integrate the principle into my own organisations.

As Russell stresses, this book is a playbook. So it’s suggested to be read numerous times.

Final Thoughts

Read it the very first time to obtain that preliminary understanding, then begin utilizing it as a recommendation as you begin implementing each of the strategies.

Overall, if you do any selling online, I highly advise that you get a copy. I guarantee you that will learn something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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