dotcom secrets audiobook
There’s absolutely an art to effectively selling products online.
And if you have not done it previously, you will deal with a substantial knowing curve.
Instead of starting from scratch,
I recommend discovering from somebody who has done it.
DotCom Secrets Review
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with practical suggestions on producing high transforming sales funnels. A should check out for any online marketer.
Somebody who has actually created an effective online service and can credibly describe what works and exactly what does not.
One of these people is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still find that the majority of the methods that Russell discuss in this book still hold true today.
It includes a ton of actionable guidance and if you’re aiming to offer anything online, I truly recommend that you grab a copy of this book and keep it as a recommendation.
DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has a really captivating, engaging style that makes the book and simple read.
He fills the pages with examples and stories of his own organisation, and he does an actually an exceptional job describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star rating with more than 500 evaluations on Amazon.
dotcom secrets audiobook
Who is Russell Brunson?
For those of you who are not acquainted with him, Russell Brunson is an extremely successful online business owner. He began his first organisation in college (selling potato gun DVDs) and he’s offered whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they launched the extremely effective ClickFunnels software.
He likewise created a whole ecosystem around the software application that includes books (like DotCom Secrets), info products, and live occasions.
As an outcome of this, he’s made over 206 millionaires who become part of his unique 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar company. And more impressively, it was totally self-funded.
While I do not know Russell personally, he did feature one of the websites I produced called DropMyLink in among his videos a long period of time back.
I have actually always remembered him due to the fact that of that, and he’s one of the few web characters I still follow to this day.
dotcom secrets audiobook
An appearance inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the idea of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in ascending order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you want to offer individuals your best, most expensive item right? However it’s unlikely somebody would buy that from you if they didn’t know who you were yet.
With a worth ladder, you can use something to people at a lower rate point, where they are more happy to take out their wallets.
Then as soon as you show the value you can actually provide, you’ll get a certain percentage of buyers going up your ladder to purchase your more costly, however more value-packed items.
Russell then introduces the principle of a sales funnel. This is the online process you have to setup to have customers rise the levels of your worth ladder.
This is simply a quick intro as remainder of the book goes into more detail about the method and psychology for constructing out your sales funnels.
Area 2: Your Communication Funnel
The next section is everything about communicating with your audience.
First, Russell discusses producing an Attractive Character.
This is all about developing an online personality that will draw in people to you and help you build a following. These are your faithful fans who will be the ones to hurry out to buy your items.
dotcom secrets audiobook
There are 4 aspects you require for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares numerous examples to help comprehend exactly what he implies.
The 2nd half of the chapter explains 2 of the most effective email marketing strategies for keeping your list engaged.
The very first is called the Soap Opera Series Its function is to help you bond your brand-new leads with your attractive character. The crucial idea behind this sequence is to keep each email open-ended and entertaining.
DotComSecrets – Soap Opera Series
By doing this your customers will WANT to open each of your e-mails.
Russell shares one of the 5 e-mail daytime soap sequences that he utilizes, and he explains his thinking behind each email so you can adjust them to your own sequence.
The next email technique is the Daily Seinfeld Series. These are the e-mails you need to be sending to keep your relationship with your subscribers.
Since if you don’t communicate with your list regularly, they are going to forget you and your future marketing efforts will reduce in effectiveness.
dotcom secrets audiobook
Exactly what makes the everyday Seinfeld e-mails work is that they are entertaining. So each email is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations drastically increase.
Area 3: “Funnelology”.
The 3rd section of DotCom Secrets is all about funnel principles and the methods behind a successful funnel.
One of the crucial points that Russell emphasizes here is that you shouldn’t go back to square one when producing a funnel. It’s highly likely that individuals in your target audience have actually currently produced effective sales funnels. So leverage their experience when developing your very own.
To do this, Russell highlights the 5 components of any successful campaign, and he teaches you ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each stage:.
” The real distinction in between having a six-, 7-, and even eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the various points along the line”.
Among my most significant takeaways in this section was the value of setting up a pre-frame. To maximize your success, you need to effectively set your visitor’s frame of mind prior to every step of your sales funnel.
To do this, you will need to know your traffic’s temperature level so you can create the appropriate pre-frame bridge.
You require to certify your customers, buyers and your VIP purchasers (the big spenders!).
Comprehending (and implementing) all these actions will help you get the most worth possible from each subscriber, while likewise providing them maximum value.
The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a set of lego blocks.
So creating a funnel for your business is a matter of blending and matching the various blocks together.
Section 4: Funnels and Scripts.
I discovered section 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Most helpful of all, he provides you with fill in the blank design templates so you can carry out each funnel for your own organisation.
He also goes over the specific guidelines he utilizes for structuring the perfect One Time Deal (OTO). This is very important since the OTO’s are where you truly make the real benefit from your funnel.
The seven funnels he goes into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Launch Funnel.
High Ticket, Three Action application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The 2 Step– Free plus shipping funnel is the precise same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.
It’s type of amusing. He built a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a great example of consuming your very own pet food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is generally a short advertisement for ClickFunnels. As mentioned earlier, it’s the software application for creating the types of sales funnels that Russell has actually been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels examine here for a more detailed take a look at how it works.
How can you generate income with DotComSecrets?
Of course, the most direct way to make money with this book is to carry out the methods inside.
The section on creating an Appealing Character and utilizing Daytime drama Sequences and Seinfeld e-mails can be used by any online service.
And if you offer anything online then implementing any of the funnels in the book will absolutely enhance your profits.
I mentioned earlier that DotCom Secrets is part of the ClickFunnels community which has one of the very best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
So you can also promote DotCom Secrets as an affiliate as well. While you won’t make any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.
This is big since you are leveraging Russell’s own funnel. It’s been time checked and you understand it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
However, Russell is also offering the book for free if you purchase straight from his site. You’ll just need to pay shipping and handling which comes out to $7.95.
I advise buying from his website because this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he offers as you go through his funnel.
As Russell discusses in the book, you must always attempt to re-engineer effective funnels, and this is a fantastic way to do that.
I truly took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I came across one I would go back and think how I could incorporate the concept into my own businesses.
As Russell emphasizes, this book is a playbook. So it’s meant to be read several times.
Read it the first time to obtain that initial understanding, then begin utilizing it as a referral as you begin implementing each of the techniques.
Overall, if you do any selling online, I extremely suggest that you pick up a copy. I ensure you that will learn something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets