dotcom secrets book download
There’s definitely an art to effectively offering products online.
And if you haven’t done it previously, you will deal with a big learning curve.
Instead of starting from scratch,
I recommend finding out from somebody who has done it.
DotCom Secrets Review
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with useful suggestions on creating high converting sales funnels. A must read for any online marketer.
Somebody who has actually developed a successful online organisation and can credibly describe what works and what doesn’t.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still discover that the majority of the techniques that Russell discuss in this book still apply today.
It contains a lots of actionable advice and if you’re aiming to offer anything online, I actually suggest that you get a copy of this book and keep it as a referral.
DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has an extremely captivating, engaging design that makes the book and simple read.
He fills the pages with examples and stories of his own company, and he does a really an excellent job explaining the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.
dotcom secrets book download
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is a highly successful online business owner. He began his first service in college (selling potato gun DVDs) and he’s sold everything from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they launched the extremely effective ClickFunnels software application.
He likewise produced a whole ecosystem around the software application that includes books (like DotCom Secrets), info items, and live events.
As an outcome of this, he’s made over 206 millionaires who are part of his unique 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar service. And more remarkably, it was totally self-funded.
While I have no idea Russell personally, he did feature among the websites I produced called DropMyLink in among his videos a long period of time earlier.
I have actually constantly remembered him because of that, and he’s one of the couple of web personalities I still follow to this day.
dotcom secrets book download
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in ascending order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to offer people your finest, most pricey item right? It’s not likely someone would buy that from you if they didn’t understand who you were.
With a value ladder, you can offer something to people at a lower cost point, where they are more ready to take out their wallets.
As soon as you show the value you can in fact supply, you’ll get a certain portion of buyers climbing up your ladder to purchase your more pricey, but more value-packed products.
Russell then presents the concept of a sales funnel. This is the online process you have to setup to have clients rise the levels of your value ladder.
This is just a quick intro as remainder of the book goes into more information about the method and psychology for developing out your sales funnels.
Section 2: Your Interaction Funnel
The next area is all about interacting with your audience.
Initially, Russell speaks about developing an Attractive Character.
This is all about developing an online persona that will draw in individuals to you and help you construct a following. These are your devoted fans who will be the ones to hurry out to buy your products.
dotcom secrets book download
There are 4 aspects you require for an appealing character:
Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell goes into detail about each and shares several examples to help understand what he means.
The 2nd half of the chapter explains 2 of the most effective e-mail marketing strategies for keeping your list engaged.
The first is called the Daytime drama Series Its purpose is to help you bond your brand-new leads with your appealing character. The essential concept behind this sequence is to keep each email open-ended and amusing.
DotComSecrets – Daytime Soap Series
By doing this your subscribers will WANT to open each of your e-mails.
Russell shares among the 5 email daytime drama series that he utilizes, and he discusses his believing behind each e-mail so you can adapt them to your very own series.
The next email technique is the Daily Seinfeld Sequence. These are the emails you have to be sending to preserve your relationship with your customers.
Due to the fact that if you don’t engage with your list on a regular basis, they are going to ignore you and your future marketing efforts will decrease in effectiveness.
dotcom secrets book download
What makes the day-to-day Seinfeld emails work is that they are amusing. So each email is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations drastically increase.
Area 3: “Funnelology”.
The third section of DotCom Secrets is everything about funnel principles and the methods behind a successful funnel.
Among the crucial points that Russell highlights here is that you shouldn’t start from scratch when creating a funnel. It’s extremely most likely that individuals in your target market have already developed effective sales funnels. So utilize their experience when creating your very own.
To do this, Russell highlights the 5 components of any effective project, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each stage:.
” The genuine distinction in between having a 6-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the various points along the line”.
One of my biggest takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to appropriately set your visitor’s state of mind prior to every step of your sales funnel.
To do this, you will need to know your traffic’s temperature level so you can create the appropriate pre-frame bridge.
Then you have to certify your customers, buyers and your VIP buyers (the huge spenders!).
Understanding (and implementing) all these steps will help you get the most worth possible from each customer, while also delivering them optimal worth.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.
Creating a funnel for your business is a matter of mixing and matching the different blocks together.
Area 4: Funnels and Scripts.
I discovered area 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Most helpful of all, he supplies you with fill in the blank design templates so you can implement each funnel for your own service.
He also goes over the specific rules he utilizes for structuring the perfect One Time Offer (OTO). This is important because the OTO’s are where you actually make the true benefit from your funnel.
The seven funnels he goes into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Launch Funnel.
High Ticket, Three Action application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The 2 Action– Free plus shipping funnel is the specific very same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.
It’s kind of amusing. He built a funnel to offer ClickFunnels, using ClickFunnels. It’s a fantastic example of eating your very own pet dog food.
2 Action Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last area of DotCom Secrets is essentially a short ad for ClickFunnels. As discussed previously, it’s the software application for producing the kinds of sales funnels that Russell has been teaching you in the book.
There’s very little meat to this last area, but you can read my ClickFunnels review here for a more comprehensive take a look at how it works.
How can you make money with DotComSecrets?
Obviously, the most direct method to make money with this book is to carry out the methods inside.
The section on producing an Attractive Character and utilizing Soap Opera Sequences and Seinfeld emails can be utilized by any online company.
And if you sell anything online then executing any of the funnels in the book will certainly enhance your earnings.
I mentioned previously that DotCom Secrets belongs to the ClickFunnels environment which has among the best affiliate programs I have actually been a part of. Check out part 1 of my ClickFunnels Affiliate Guide to see why I believe so.
You can also promote DotCom Secrets as an affiliate. While you won’t earn any commission on the front end sale, you will cookie anybody who purchases the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.
This is substantial because you are leveraging Russell’s own funnel. It’s been time tested and you understand it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
However, Russell is also offering the book totally free if you acquire directly from his website. You’ll just need to pay shipping and handling which comes out to $7.95.
I suggest buying from his website because this allows you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the worth he supplies as you go through his funnel.
As Russell mentions in the book, you must always try to re-engineer successful funnels, and this is a fantastic way to do that.
I really delighted in reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I encountered one I would go back and believe how I could include the principle into my own businesses.
As Russell highlights, this book is a playbook. So it’s meant to be checked out numerous times.
Read it the first time to obtain that initial understanding, and then begin using it as a referral as you start carrying out each of the techniques.
Overall, if you do any selling online, I extremely recommend that you pick up a copy. I guarantee you that will discover something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets