Dotcom secrets book summary
There’s certainly an art to effectively offering products online.
And if you haven’t done it before, you will face a huge knowing curve.
Instead of starting from scratch,
I recommend discovering from someone who has actually done it.
DotCom Secrets Evaluation
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with practical suggestions on developing high transforming sales funnels. A must read for any online marketer.
Someone who has actually produced an effective online organisation and can credibly describe what works and what does not.
Among these people is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still find that the majority of the techniques that Russell speak about in this book still apply today.
It includes a lots of actionable advice and if you’re wanting to offer anything online, I truly advise that you grab a copy of this book and keep it as a referral.
DotCom Secrets Reserve CoverThe book is only 254 pages long, and Russell has a very charming, appealing design that makes the book and easy read.
He fills the pages with examples and stories of his own business, and he does a truly an excellent task describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 reviews on Amazon.
Dotcom secrets book summary
Who is Russell Brunson?
For those of you who are not acquainted with him, Russell Brunson is a highly successful online entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software application.
He likewise developed a whole environment around the software application which includes books (like DotCom Secrets), info items, and live events.
As a result of this, he’s made over 206 millionaires who are part of his unique 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar service. And more remarkably, it was entirely self-funded.
While I don’t know Russell personally, he did function one of the websites I created called DropMyLink in one of his videos a very long time ago.
I’ve always remembered him since of that, and he’s one of the few internet personalities I still follow to this day.
Dotcom secrets book summary
An appearance inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell presents you to the idea of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in rising order of cost.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to sell individuals your finest, most expensive product? However it’s unlikely someone would buy that from you if they didn’t know who you were yet.
With a worth ladder, you can offer something to individuals at a lower price point, where they are more happy to pull out their wallets.
Then once you show the worth you can actually offer, you’ll get a specific portion of buyers climbing your ladder to purchase your more pricey, however more value-packed items.
Russell then presents the idea of a sales funnel. This is the online procedure you need to setup to have customers rise the levels of your value ladder.
This is just a quick intro as remainder of the book goes into more detail about the method and psychology for constructing out your sales funnels.
Area 2: Your Communication Funnel
The next section is everything about interacting with your audience.
Russell talks about developing an Attractive Character.
This is all about creating an online personality that will attract people to you and help you construct a following. These are your faithful fans who will be the ones to rush out to purchase your items.
Dotcom secrets book summary
There are 4 aspects you require for an appealing character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell explains about each and shares several examples to help understand exactly what he means.
The 2nd half of the chapter describes two of the most effective email marketing techniques for keeping your list engaged.
The very first is called the Soap Opera Sequence Its function is to help you bond your brand-new leads with your appealing character. The key concept behind this series is to keep each e-mail open-ended and amusing.
DotComSecrets – Soap Opera Sequence
By doing this your customers will WANT to open every one of your e-mails.
Russell shares one of the 5 e-mail daytime soap sequences that he uses, and he describes his believing behind each email so you can adapt them to your own series.
The next email strategy is the Daily Seinfeld Sequence. These are the emails you need to be sending out to maintain your relationship with your subscribers.
Because if you do not engage with your list regularly, they are going to forget you and your future marketing efforts will decrease in efficiency.
Dotcom secrets book summary
Exactly what makes the everyday Seinfeld e-mails work is that they are entertaining. So each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions dramatically increase.
Section 3: “Funnelology”.
The third area of DotCom Secrets is everything about funnel fundamentals and the techniques behind a successful funnel.
One of the crucial points that Russell stresses here is that you shouldn’t go back to square one when developing a funnel. It’s highly likely that individuals in your target market have actually currently produced effective sales funnels. Take advantage of their experience when creating your own.
To do this, Russell highlights the 5 components of any successful project, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you need to understand each stage:.
” The genuine distinction in between having a six-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the various points along the line”.
Among my greatest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to correctly set your visitor’s mindset prior to every step of your sales funnel.
To do this, you will need to understand your traffic’s temperature level so you can create the appropriate pre-frame bridge.
Then you have to qualify your customers, buyers and your VIP buyers (the big spenders!).
Comprehending (and executing) all these actions will help you get the most worth possible from each customer, while likewise providing them maximum value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a set of lego blocks.
So producing a funnel for your company is a matter of mixing and matching the different blocks together.
Area 4: Funnels and Scripts.
I found area 4 to be the genuine gem of the book. This is where Russell explains about a few of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most useful of all, he provides you with fill in the blank design templates so you can implement each funnel for your own organisation.
He likewise goes over the particular guidelines he utilizes for structuring the perfect One Time Offer (OTO). This is essential since the OTO’s are where you truly make the true benefit from your funnel.
The 7 funnels he goes into are the:.
Two Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Introduce Funnel.
High Ticket, 3 Step application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
For example, the 2 Action– Free plus shipping funnel is the specific same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.
It’s kind of amusing. He constructed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a fantastic example of eating your own canine food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is essentially a brief ad for ClickFunnels. As discussed previously, it’s the software for developing the kinds of sales funnels that Russell has been teaching you in the book.
There’s very little meat to this last section, but you can read my ClickFunnels review here for a more detailed take a look at how it works.
How can you generate income with DotComSecrets?
Of course, the most direct method to make money with this book is to implement the strategies inside.
The area on producing an Appealing Character and utilizing Daytime drama Sequences and Seinfeld e-mails can be utilized by any online company.
And if you sell anything online then carrying out any of the funnels in the book will absolutely improve your revenues.
I pointed out previously that DotCom Secrets is part of the ClickFunnels ecosystem which has one of the very best affiliate programs I have actually been a part of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I think so.
You can likewise promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.
This is huge because you are leveraging Russell’s own funnel. It’s been time tested and you know it works.
DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Nevertheless, Russell is also offering the book totally free if you purchase straight from his site. You’ll simply need to pay shipping and handling which comes out to $7.95.
I advise buying from his website since this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the worth he supplies as you go through his funnel.
As Russell discusses in the book, you must constantly aim to re-engineer effective funnels, and this is an excellent method to do that.
I really took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I stumbled upon one I would step back and believe how I could incorporate the principle into my own businesses.
As Russell emphasizes, this book is a playbook. It’s implied to be checked out multiple times.
Read it the first time to get that initial understanding, then start using it as a recommendation as you start carrying out each of the techniques.
In general, if you do any selling online, I extremely suggest that you get a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets