dotcom secrets book
There’s absolutely an art to effectively offering products online.
And if you haven’t done it before, you will deal with a big learning curve.
So instead of starting from scratch, I suggest gaining from someone who has actually done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is an interesting read filled with practical guidance on producing high transforming sales funnels. A must read for any online marketer.
Somebody who has created a successful online service and can credibly discuss what works and what does not.
One of these people is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the techniques that Russell discuss in this book still apply today.
It contains a lots of actionable suggestions and if you’re aiming to offer anything online, I really advise that you get a copy of this book and keep it as a reference.
DotCom Secrets Schedule CoverThe book is only 254 pages long, and Russell has an extremely captivating, engaging style that makes the book and simple read.
He fills the pages with examples and stories of his own organisation, and he does an actually an exceptional job explaining the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star rating with more than 500 reviews on Amazon.
dotcom secrets book
Who is Russell Brunson?
For those of you who are not acquainted with him, Russell Brunson is a highly effective online business owner. He started his first service in college (selling potato weapon DVDs) and he’s sold everything from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
He also created an entire ecosystem around the software which includes books (like DotCom Secrets), info items, and live events.
As an outcome of this, he’s made over 206 millionaires who belong to his special 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar service. And more remarkably, it was totally self-funded.
While I have no idea Russell personally, he did function one of the sites I produced called DropMyLink in one of his videos a very long time back.
I’ve constantly remembered him because of that, and he’s one of the few web personalities I still follow to this day.
dotcom secrets book
An appearance inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in rising order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to sell individuals your finest, most costly product? It’s unlikely somebody would purchase that from you if they didn’t understand who you were.
With a value ladder, you can provide something to people at a lower rate point, where they are more going to take out their wallets.
Then when you demonstrate the worth you can actually provide, you’ll get a certain portion of buyers climbing up your ladder to purchase your more expensive, but more value-packed items.
Russell then presents the idea of a sales funnel. This is the online process you have to setup to have consumers ascend the levels of your worth ladder.
This is simply a quick intro as remainder of the book enters into more detail about the technique and psychology for constructing out your sales funnels.
Area 2: Your Interaction Funnel
The next area is everything about interacting with your audience.
First, Russell discusses producing an Attractive Character.
This is all about creating an online personality that will attract people to you and assist you construct a following. These are your devoted fans who will be the ones to hurry out to purchase your products.
dotcom secrets book
There are 4 aspects you require for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell explains about each and shares several examples to assist understand what he implies.
The 2nd half of the chapter explains 2 of the most reliable e-mail marketing strategies for keeping your list engaged.
The very first is called the Daytime soap Sequence Its purpose is to assist you bond your new leads with your appealing character. The key concept behind this sequence is to keep each e-mail open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your customers will WISH TO open each of your emails.
Russell shares among the 5 email soap opera series that he uses, and he explains his believing behind each email so you can adapt them to your very own sequence.
The next email strategy is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to preserve your relationship with your subscribers.
Due to the fact that if you do not connect with your list on a regular basis, they are going to forget you and your future marketing efforts will decrease in effectiveness.
dotcom secrets book
Exactly what makes the daily Seinfeld emails work is that they are amusing. So each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions dramatically increase.
Area 3: “Funnelology”.
The 3rd section of DotCom Secrets is everything about funnel principles and the methods behind a successful funnel.
Among the important points that Russell stresses here is that you should not go back to square one when producing a funnel. It’s extremely likely that people in your target audience have currently produced effective sales funnels. So leverage their experience when creating your very own.
To do this, Russell highlights the 5 components of any successful project, and he teaches you how to reverse engineer your rival’s funnels.
Next, Russell goes into the 7 stages of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you need to comprehend each phase:.
” The genuine difference between having a 6-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the various points along the line”.
One of my biggest takeaways in this section was the significance of establishing a pre-frame. To optimize your success, you need to properly set your visitor’s mindset prior to every step of your sales funnel.
To do this, you will need to know your traffic’s temperature level so you can develop the proper pre-frame bridge.
Then you have to certify your subscribers, purchasers and your VIP purchasers (the huge spenders!).
Understanding (and executing) all these steps will help you get the most value possible from each customer, while also providing them optimal worth.
The last part of this area, Russell discusses the twenty-three foundation of a funnel. He compares developing a funnel to having fun with a set of lego blocks.
So creating a funnel for your service refers mixing and matching the various blocks together.
Area 4: Funnels and Scripts.
I discovered section four to be the genuine gem of the book. This is where Russell explains about a few of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Then, most practical of all, he supplies you with fill in the blank design templates so you can execute each funnel for your very own business.
He likewise discusses the specific guidelines he uses for structuring the perfect One Time Deal (OTO). This is necessary due to the fact that the OTO’s are where you really make the true profit from your funnel.
The seven funnels he enters into are the:.
2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Item Introduce Funnel.
High Ticket, Three Action application Funnel.
What I like is that these funnels are based on Russell’s own real-world experience with them.
For instance, the Two Action– Free plus shipping funnel is the specific same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to sell ClickFunnels, using ClickFunnels. It’s a terrific example of eating your very own canine food.
2 Step Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last area of DotCom Secrets is generally a brief advertisement for ClickFunnels. As pointed out previously, it’s the software for creating the types of sales funnels that Russell has been teaching you in the book.
There’s very little meat to this last area, however you can read my ClickFunnels review here for a more in-depth take a look at how it works.
How can you earn money with DotComSecrets?
Of course, the most direct way to make money with this book is to implement the techniques inside.
The area on developing an Appealing Character and utilizing Daytime drama Series and Seinfeld emails can be utilized by any online organisation.
And if you offer anything online then implementing any of the funnels in the book will absolutely enhance your revenues.
I discussed earlier that DotCom Secrets belongs to the ClickFunnels community which has among the best affiliate programs I have actually been a part of. Check out part 1 of my ClickFunnels Affiliate Guide to see why I believe so.
You can also promote DotCom Secrets as an affiliate. While you won’t earn any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is big because you are leveraging Russell’s own funnel. It’s been time checked and you know it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Russell is also providing the book for free if you acquire straight from his site. You’ll simply have to pay shipping and handling which comes out to $7.95.
I suggest purchasing from his website since this allows you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the value he supplies as you go through his funnel.
As Russell points out in the book, you need to always try to re-engineer effective funnels, and this is a fantastic method to do that.
I actually enjoyed reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I discovered one I would go back and think how I might integrate the principle into my own companies.
As Russell emphasizes, this book is a playbook. So it’s indicated to be checked out numerous times.
Read it the first time to obtain that preliminary understanding, and then begin using it as a referral as you begin implementing each of the strategies.
In general, if you do any offering online, I highly suggest that you get a copy. I ensure you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets