dotcom secrets ebook
There’s definitely an art to successfully selling products online.
And if you haven’t done it in the past, you will face a big learning curve.
Instead of beginning from scratch,
I recommend finding out from someone who has done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is an interesting read filled with practical suggestions on producing high converting sales funnels. A need to check out for any online marketer.
Somebody who has developed a successful online business and can credibly discuss what works and what does not.
One of these people is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the strategies that Russell talks about in this book still are true today.
It consists of a lots of actionable advice and if you’re looking to offer anything online, I actually recommend that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Reserve CoverThe book is just 254 pages long, and Russell has a very captivating, appealing style that makes the book and easy read.
He fills the pages with examples and stories of his own service, and he does an actually an excellent task describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.
dotcom secrets ebook
Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is an extremely successful online entrepreneur. He started his first organisation in college (selling potato weapon DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they released the extremely effective ClickFunnels software application.
He also produced a whole environment around the software which includes books (like DotCom Secrets), details items, and live occasions.
As an outcome of this, he’s made over 206 millionaires who are part of his special 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar organisation. And more impressively, it was totally self-funded.
While I don’t know Russell personally, he did function among the sites I developed called DropMyLink in among his videos a long time back.
I have actually always remembered him since of that, and he’s one of the few web personalities I still follow to this day.
dotcom secrets ebook
An appearance inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell presents you to the principle of the worth ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in ascending order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to sell individuals your finest, most expensive product right? It’s not likely someone would buy that from you if they didn’t understand who you were.
With a worth ladder, you can offer something to individuals at a lower rate point, where they are more going to pull out their wallets.
Once you demonstrate the worth you can really provide, you’ll get a specific portion of purchasers climbing up your ladder to purchase your more costly, but more value-packed items.
Russell then introduces the principle of a sales funnel. This is the online procedure you need to setup to have clients rise the levels of your worth ladder.
This is simply a fast introduction as remainder of the book enters into more detail about the technique and psychology for developing out your sales funnels.
Area 2: Your Interaction Funnel
The next section is all about communicating with your audience.
Russell talks about producing an Attractive Character.
This is all about developing an online personality that will attract people to you and help you construct a following. These are your devoted fans who will be the ones to hurry out to buy your products.
dotcom secrets ebook
There are 4 elements you require for an attractive character:
Having a backstory.
The capability to speak in parables.
Being able to share your character defects.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell goes into detail about each and shares numerous examples to help comprehend what he means.
The 2nd half of the chapter explains 2 of the most effective email marketing strategies for keeping your list engaged.
The first is called the Daytime drama Sequence Its function is to assist you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each email open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your subscribers will WISH TO open every one of your emails.
Russell shares among the 5 e-mail daytime drama sequences that he utilizes, and he describes his thinking behind each email so you can adapt them to your very own sequence.
The next e-mail strategy is the Daily Seinfeld Series. These are the e-mails you have to be sending to keep your relationship with your customers.
Due to the fact that if you do not engage with your list on a regular basis, they are going to ignore you and your future marketing efforts will decrease in effectiveness.
dotcom secrets ebook
Exactly what makes the daily Seinfeld e-mails work is that they are entertaining. Each email is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions dramatically increase.
Section 3: “Funnelology”.
The third area of DotCom Secrets is all about funnel basics and the strategies behind an effective funnel.
Among the crucial points that Russell emphasizes here is that you shouldn’t go back to square one when producing a funnel. It’s extremely most likely that people in your target market have actually already developed effective sales funnels. Take advantage of their experience when developing your own.
To do this, Russell highlights the 5 aspects of any successful project, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you have to understand each stage:.
” The real distinction in between having a 6-, 7-, or perhaps eight-figure organisation is whether you understand the stages of a funnel and can effectively monetize the different points along the line”.
Among my biggest takeaways in this section was the importance of establishing a pre-frame. To maximize your success, you have to effectively set your visitor’s frame of mind prior to every action of your sales funnel.
To do this, you will need to know your traffic’s temperature so you can produce the correct pre-frame bridge.
You require to certify your subscribers, buyers and your VIP purchasers (the big spenders!).
Comprehending (and carrying out) all these steps will help you get the most value possible from each subscriber, while likewise delivering them optimal value.
The tail end of this area, Russell discusses the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a set of lego blocks.
Producing a funnel for your company is a matter of blending and matching the various blocks together.
Section 4: Funnels and Scripts.
I discovered section 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most practical of all, he supplies you with fill in the blank design templates so you can implement each funnel for your own business.
He likewise discusses the particular guidelines he uses for structuring the perfect One Time Offer (OTO). This is important due to the fact that the OTO’s are where you truly make the real profit from your funnel.
The 7 funnels he goes into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Item Release Funnel.
High Ticket, 3 Action application Funnel.
What I like is that these funnels are based on Russell’s own real-world experience with them.
The Two Step– Free plus shipping funnel is the specific same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.
It’s sort of amusing. He built a funnel to sell ClickFunnels, utilizing ClickFunnels. It’s a great example of eating your very own pet dog food.
2 Action Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last area of DotCom Secrets is generally a brief advertisement for ClickFunnels. As pointed out earlier, it’s the software application for developing the types of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels evaluate here for a more in-depth take a look at how it works.
How can you generate income with DotComSecrets?
Obviously, the most direct way to make money with this book is to carry out the techniques inside.
The area on developing an Appealing Character and using Soap Opera Series and Seinfeld e-mails can be used by any online organisation.
And if you sell anything online then carrying out any of the funnels in the book will certainly enhance your profits.
I discussed previously that DotCom Secrets becomes part of the ClickFunnels environment which has one of the very best affiliate programs I have actually been a part of. Read part 1 of my ClickFunnels Affiliate Guide to see why I think so.
So you can likewise promote DotCom Secrets as an affiliate also. While you won’t earn any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.
This is substantial due to the fact that you are leveraging Russell’s own funnel. It’s been time evaluated and you understand it works.
DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
However, Russell is likewise offering the book free of charge if you buy straight from his site. You’ll just have to pay shipping and handling which comes out to $7.95.
I advise purchasing from his website since this enables you to see his 2-step Free plus delivering funnel in action. You get a first-hand take a look at how the funnel works, and the value he offers as you go through his funnel.
As Russell discusses in the book, you should constantly try to re-engineer successful funnels, and this is a terrific way to do that.
I actually enjoyed reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I discovered one I would step back and think how I might include the idea into my own companies.
As Russell highlights, this book is a playbook. So it’s implied to be read several times.
Read it the very first time to obtain that initial understanding, and after that begin utilizing it as a referral as you begin carrying out each of the techniques.
Overall, if you do any selling online, I extremely suggest that you get a copy. I guarantee you that will discover something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets