dotcom secrets free ebook
There’s absolutely an art to successfully selling items online.
And if you have not done it before, you will face a huge learning curve.
Rather of beginning from scratch,
I advise discovering from somebody who has actually done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with useful guidance on developing high transforming sales funnels. A need to check out for any online marketer.
Someone who has actually created an effective online organisation and can credibly explain what works and what doesn’t.
One of these individuals is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still find that the majority of the techniques that Russell speak about in this book still apply today.
It contains a ton of actionable suggestions and if you’re looking to offer anything online, I truly advise that you get a copy of this book and keep it as a referral.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has an extremely lovely, appealing style that makes the book and simple read.
He fills the pages with examples and stories of his own company, and he does a truly an excellent task explaining the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star rating with more than 500 evaluations on Amazon.
dotcom secrets free ebook
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is a highly effective online business owner. He started his very first organisation in college (selling potato weapon DVDs) and he’s offered everything from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they introduced the hugely effective ClickFunnels software application.
He also produced an entire community around the software which includes books (like DotCom Secrets), details items, and live occasions.
As an outcome of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar service. And more remarkably, it was totally self-funded.
While I don’t know Russell personally, he did function among the websites I created called DropMyLink in one of his videos a long period of time back.
I have actually constantly remembered him since of that, and he is among the couple of web characters I still follow to this day.
dotcom secrets free ebook
An appearance inside DotCom Secrets
Area 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can use to your dream customer, in ascending order of price.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to offer people your best, most pricey item right? It’s unlikely someone would buy that from you if they didn’t understand who you were.
With a value ladder, you can provide something to individuals at a lower price point, where they are more ready to pull out their wallets.
Then when you show the worth you can really supply, you’ll get a certain portion of purchasers going up your ladder to buy your more costly, but more value-packed products.
Russell then presents the principle of a sales funnel. This is the online procedure you need to setup to have clients rise the levels of your value ladder.
This is just a fast intro as remainder of the book enters into more information about the technique and psychology for developing out your sales funnels.
Section 2: Your Interaction Funnel
The next area is all about interacting with your audience.
Russell talks about creating an Attractive Character.
This is all about coming up with an online personality that will attract individuals to you and assist you construct a following. These are your faithful fans who will be the ones to rush out to buy your products.
dotcom secrets free ebook
There are 4 elements you need for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell explains about each and shares a number of examples to help comprehend exactly what he implies.
The second half of the chapter describes 2 of the most effective email marketing methods for keeping your list engaged.
The very first is called the Daytime drama Sequence Its purpose is to assist you bond your brand-new leads with your attractive character. The key concept behind this series is to keep each email open-ended and entertaining.
DotComSecrets – Daytime Drama Sequence
By doing this your subscribers will WANT to open each of your e-mails.
Russell shares among the 5 email daytime drama series that he utilizes, and he discusses his believing behind each e-mail so you can adjust them to your own sequence.
The next email method is the Daily Seinfeld Sequence. These are the emails you have to be sending out to maintain your relationship with your subscribers.
Because if you don’t interact with your list on a regular basis, they are going to ignore you and your future marketing efforts will reduce in effectiveness.
dotcom secrets free ebook
What makes the daily Seinfeld emails work is that they are entertaining. Each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions significantly increase.
Area 3: “Funnelology”.
The 3rd area of DotCom Secrets is all about funnel principles and the techniques behind an effective funnel.
Among the crucial points that Russell emphasizes here is that you should not start from scratch when creating a funnel. It’s extremely likely that people in your target audience have actually currently produced effective sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 aspects of any effective project, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 stages of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you need to understand each stage:.
” The real difference between having a six-, 7-, or perhaps eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the various points along the line”.
Among my biggest takeaways in this section was the value of establishing a pre-frame. To maximize your success, you have to correctly set your visitor’s frame of mind prior to every step of your sales funnel.
To do this, you will have to understand your traffic’s temperature level so you can develop the correct pre-frame bridge.
You require to qualify your customers, purchasers and your VIP buyers (the huge spenders!).
Understanding (and implementing) all these steps will help you get the most worth possible from each subscriber, while also delivering them maximum value.
The last part of this section, Russell goes over the twenty-three foundation of a funnel. He compares developing a funnel to playing with a set of lego blocks.
Creating a funnel for your service is a matter of mixing and matching the various blocks together.
Section 4: Funnels and Scripts.
I found section four to be the real gem of the book. This is where Russell goes into detail about a few of his best sales funnels.
We discover the psychology he utilizes behind each funnel and how they work. Then, most helpful of all, he offers you with fill in the blank design templates so you can implement each funnel for your very own business.
He also discusses the particular rules he utilizes for structuring the perfect One Time Deal (OTO). This is essential because the OTO’s are where you actually make the real profit from your funnel.
The seven funnels he goes into are the:.
Two Step– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Release Funnel.
High Ticket, 3 Action application Funnel.
What I like is that these funnels are based on Russell’s own real-world experience with them.
For example, the Two Step– Free plus shipping funnel is the exact same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.
It’s kind of funny. He constructed a funnel to offer ClickFunnels, using ClickFunnels. It’s a terrific example of consuming your own pet food.
2 Action Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As pointed out earlier, it’s the software for creating the kinds of sales funnels that Russell has actually been teaching you in the book.
There’s very little meat to this last area, however you can read my ClickFunnels examine here for a more in-depth take a look at how it works.
How can you make money with DotComSecrets?
Naturally, the most direct method to make money with this book is to carry out the techniques inside.
The area on producing an Attractive Character and using Daytime drama Series and Seinfeld emails can be used by any online organisation.
And if you offer anything online then implementing any of the funnels in the book will definitely improve your profits.
I pointed out previously that DotCom Secrets belongs to the ClickFunnels environment which has among the very best affiliate programs I have actually belonged of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
So you can likewise promote DotCom Secrets as an affiliate as well. While you won’t make any commission on the front end sale, you will cookie anybody who purchases the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.
This is huge because you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Russell is likewise providing the book for totally free if you buy directly from his site. You’ll just have to pay shipping and handling which comes out to $7.95.
I recommend purchasing from his website because this allows you to see his 2-step Free plus delivering funnel in action. You get a first-hand take a look at how the funnel works, and the worth he offers as you go through his funnel.
As Russell discusses in the book, you must constantly aim to re-engineer effective funnels, and this is a fantastic way to do that.
I truly enjoyed reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I discovered one I would step back and believe how I might include the principle into my own businesses.
As Russell highlights, this book is a playbook. So it’s implied to be read several times.
Read it the first time to get that preliminary understanding, then begin utilizing it as a recommendation as you begin implementing each of the techniques.
In general, if you do any offering online, I extremely recommend that you get a copy. I ensure you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets