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There’s certainly an art to effectively offering items online.
And if you have not done it previously, you will face a huge learning curve.
So rather of going back to square one, I suggest learning from someone who has actually done it.
DotCom Secrets Evaluation
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with useful suggestions on producing high converting sales funnels. A need to read for any online marketer.
Someone who has created an effective online service and can credibly describe what works and exactly what does not.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still find that the majority of the strategies that Russell talks about in this book still are true today.
It consists of a lots of actionable suggestions and if you’re seeking to sell anything online, I truly recommend that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has an extremely captivating, appealing style that makes the book and simple read.
He fills the pages with examples and stories of his own organisation, and he does a truly an excellent task describing the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.
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Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is an extremely successful online entrepreneur. He started his very first service in college (selling potato gun DVDs) and he’s sold whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they released the extremely successful ClickFunnels software.
He also created an entire community around the software which includes books (like DotCom Secrets), information items, and live occasions.
As a result of this, he’s made over 206 millionaires who are part of his special 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar business. And more remarkably, it was totally self-funded.
While I have no idea Russell personally, he did function one of the websites I produced called DropMyLink in one of his videos a long time ago.
I’ve constantly remembered him since of that, and he is among the few internet characters I still follow to this day.
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An appearance inside DotCom Secrets
Area 1: Ladders and Funnels
To start the book Russell introduces you to the principle of the worth ladder. This is a visual mapping of all the products/services you can provide to your dream client, in rising order of price.
DotComSecrets – Value Ladder Diagram
Ideally, you want to offer individuals your finest, most costly item right? It’s unlikely somebody would purchase that from you if they didn’t understand who you were.
With a worth ladder, you can provide something to people at a lower cost point, where they are more happy to take out their wallets.
Then when you show the value you can actually provide, you’ll get a specific percentage of purchasers climbing your ladder to acquire your more costly, however more value-packed products.
Russell then presents the idea of a sales funnel. This is the online process you have to setup to have customers rise the levels of your worth ladder.
This is simply a quick intro as remainder of the book goes into more detail about the technique and psychology for constructing out your sales funnels.
Section 2: Your Interaction Funnel
The next area is everything about interacting with your audience.
Russell talks about producing an Appealing Character.
This is everything about developing an online personality that will attract individuals to you and assist you construct a following. These are your devoted fans who will be the ones to rush out to buy your items.
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There are 4 components you need for an attractive character:
Having a backstory.
The capability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares a number of examples to assist comprehend what he indicates.
The 2nd half of the chapter explains 2 of the most efficient email marketing strategies for keeping your list engaged.
The first is called the Soap Opera Sequence Its function is to help you bond your brand-new leads with your appealing character. The essential concept behind this series is to keep each email open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your subscribers will WISH TO open each of your emails.
Russell shares among the 5 email soap opera sequences that he uses, and he explains his thinking behind each email so you can adapt them to your own series.
The next e-mail method is the Daily Seinfeld Sequence. These are the e-mails you have to be sending out to maintain your relationship with your subscribers.
Because if you do not connect with your list regularly, they are going to forget you and your future marketing efforts will decrease in efficiency.
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What makes the everyday Seinfeld emails work is that they are entertaining. Each email is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and discussions drastically increase.
Area 3: “Funnelology”.
The 3rd area of DotCom Secrets is everything about funnel fundamentals and the techniques behind a successful funnel.
One of the crucial points that Russell highlights here is that you should not go back to square one when developing a funnel. It’s highly most likely that people in your target market have actually already developed effective sales funnels. Utilize their experience when creating your own.
To do this, Russell highlights the 5 components of any successful project, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 stages of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you have to understand each stage:.
” The real distinction between having a six-, 7-, or even eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the various points along the line”.
Among my biggest takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you have to properly set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will need to understand your traffic’s temperature so you can create the proper pre-frame bridge.
You need to qualify your subscribers, purchasers and your VIP purchasers (the big spenders!).
Understanding (and carrying out) all these actions will assist you get the most value possible from each customer, while also delivering them maximum worth.
The tail end of this area, Russell goes over the twenty-three foundation of a funnel. He likens creating a funnel to playing with a set of lego blocks.
Developing a funnel for your company is a matter of blending and matching the various blocks together.
Area 4: Funnels and Scripts.
I found section four to be the real gem of the book. This is where Russell explains about a few of his best sales funnels.
We find out the psychology he utilizes behind each funnel and how they work. Then, most useful of all, he provides you with fill in the blank templates so you can implement each funnel for your very own company.
He also discusses the particular rules he uses for structuring the perfect One Time Deal (OTO). This is important since the OTO’s are where you truly make the true benefit from your funnel.
The seven funnels he enters into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Invisible Funnel Webinar.
Product Release Funnel.
High Ticket, 3 Step application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The Two Step– Free plus shipping funnel is the specific same funnel he uses to offer DotCom Secrets (and ClickFunnels) himself.
It’s type of amusing. He developed a funnel to sell ClickFunnels, using ClickFunnels. It’s a terrific example of eating your very own pet food.
2 Action Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As mentioned earlier, it’s the software for creating the types of sales funnels that Russell has actually been teaching you in the book.
There’s not much meat to this last area, however you can read my ClickFunnels examine here for a more in-depth take a look at how it works.
How can you make money with DotComSecrets?
Naturally, the most direct way to make money with this book is to implement the techniques inside.
The section on creating an Attractive Character and using Daytime drama Sequences and Seinfeld emails can be utilized by any online business.
And if you sell anything online then carrying out any of the funnels in the book will certainly improve your earnings.
I mentioned previously that DotCom Secrets becomes part of the ClickFunnels environment which has one of the best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I think so.
You can also promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they buy anything on the backend you will get 40% of anything they purchase in the future.
This is substantial due to the fact that you are leveraging Russell’s own funnel. It’s been time checked and you know it works.
DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Russell is also using the book for free if you buy directly from his site. You’ll just have to pay shipping and handling which comes out to $7.95.
I advise purchasing from his website since this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.
As Russell mentions in the book, you ought to constantly try to re-engineer effective funnels, and this is an excellent method to do that.
I truly took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I discovered one I would step back and think how I could integrate the principle into my own businesses.
As Russell emphasizes, this book is a playbook. It’s suggested to be read numerous times.
Read it the very first time to get that initial understanding, then begin using it as a recommendation as you begin carrying out each of the methods.
Overall, if you do any selling online, I extremely recommend that you get a copy. I guarantee you that will learn something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets