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dotcomsecrets book pdf download

There’s certainly an art to successfully offering products online.

And if you haven’t done it previously, you will face a substantial learning curve.

==> CLICK here to get your FREE copy

So instead of going back to square one, I suggest gaining from somebody who has actually done it.

DotCom Secrets Review

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a fascinating read filled with practical suggestions on producing high transforming sales funnels. A should check out for any online marketer.

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Someone who has created an effective online service and can credibly discuss what works and exactly what doesn’t.

One of these individuals is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still find that most of the techniques that Russell talks about in this book still hold true today.

It consists of a ton of actionable recommendations and if you’re looking to offer anything online, I really recommend that you get a copy of this book and keep it as a referral.

DotCom Secrets Reserve CoverThe book is only 254 pages long, and Russell has an extremely charming, interesting design that makes the book and easy read.

He fills the pages with examples and stories of his own service, and he does a really an outstanding job discussing the various “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star rating with more than 500 evaluations on Amazon.

dotcomsecrets book pdf download

Who is Russell Brunson?

For those of you who are not acquainted with him, Russell Brunson is an extremely successful online entrepreneur. He began his very first business in college (selling potato weapon DVDs) and he’s sold everything from shakes, tee shirts, and supplements.

He co-founded Etison LLC, where they launched the extremely successful ClickFunnels software.

He also produced a whole community around the software which includes books (like DotCom Secrets), info products, and live occasions.

As an outcome of this, he’s made over 206 millionaires who belong to his special 2 Comma Club.

Inning accordance with Forbes, Etison, LLC is now a 360 million dollar company. And more remarkably, it was completely self-funded.

While I don’t know Russell personally, he did feature among the websites I created called DropMyLink in one of his videos a long time ago.

I have actually always remembered him due to the fact that of that, and he is among the couple of web personalities I still follow to this day.

dotcomsecrets book pdf download

An appearance inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell introduces you to the idea of the worth ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.

DotComSecrets – Value Ladder Diagram

Preferably, you want to sell individuals your best, most expensive item right? It’s unlikely somebody would purchase that from you if they didn’t know who you were.

With a worth ladder, you can use something to people at a lower price point, where they are more happy to take out their wallets.

As soon as you show the worth you can in fact supply, you’ll get a certain percentage of buyers climbing up your ladder to acquire your more costly, however more value-packed items.

Russell then presents the concept of a sales funnel. This is the online process you need to setup to have customers rise the levels of your worth ladder.

This is just a quick intro as rest of the book enters into more information about the technique and psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The next section is everything about communicating with your audience.

First, Russell speaks about producing an Appealing Character.

This is everything about coming up with an online personality that will draw in individuals to you and help you develop a following. These are your devoted fans who will be the ones to rush out to buy your products.

dotcomsecrets book pdf download

There are 4 aspects you require for an attractive character:

Having a backstory.
The ability to speak in parables.
Being able to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character

Russell explains about each and shares several examples to help understand what he suggests.

The second half of the chapter describes two of the most reliable e-mail marketing methods for keeping your list engaged.

The very first is called the Soap Opera Series Its purpose is to help you bond your brand-new leads with your attractive character. The crucial idea behind this series is to keep each email open-ended and amusing.

DotComSecrets – Soap Opera Series

By doing this your subscribers will WISH TO open every one of your e-mails.

Russell shares among the 5 e-mail daytime soap series that he uses, and he describes his thinking behind each email so you can adapt them to your own series.

The next email strategy is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to maintain your relationship with your subscribers.

Seinfeld Series.

Due to the fact that if you do not engage with your list regularly, they are going to forget about you and your future marketing efforts will reduce in efficiency.

dotcomsecrets book pdf download

What makes the daily Seinfeld emails work is that they are amusing. Each e-mail is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations drastically increase.

Area 3: “Funnelology”.

The 3rd section of DotCom Secrets is everything about funnel basics and the techniques behind an effective funnel.

Among the essential points that Russell highlights here is that you shouldn’t go back to square one when developing a funnel. It’s highly likely that people in your target audience have actually already produced effective sales funnels. Leverage their experience when developing your own.

To do this, Russell highlights the 5 aspects of any successful project, and he teaches you ways to reverse engineer your competitor’s funnels.

Next, Russell enters into the 7 stages of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you have to understand each stage:.

” The real difference in between having a 6-, 7-, or even eight-figure organisation is whether you understand the phases of a funnel and can effectively generate income from the various points along the line”.

One of my biggest takeaways in this area was the significance of setting up a pre-frame. To maximize your success, you have to appropriately set your visitor’s frame of mind prior to every step of your sales funnel.

To do this, you will need to understand your traffic’s temperature so you can produce the appropriate pre-frame bridge.

You require to qualify your customers, buyers and your VIP buyers (the huge spenders!).

Understanding (and carrying out) all these actions will help you get the most worth possible from each customer, while likewise delivering them optimal value.

The last part of this section, Russell goes over the twenty-three building blocks of a funnel. He likens producing a funnel to playing with a set of lego blocks.

Developing a funnel for your business is a matter of blending and matching the different blocks together.

Section 4: Funnels and Scripts.

I discovered section four to be the real gem of the book. This is where Russell explains about a few of his finest sales funnels.

We discover the psychology he uses behind each funnel and how they work. Most useful of all, he offers you with fill in the blank design templates so you can implement each funnel for your own business.

He also goes over the specific guidelines he uses for structuring the perfect One Time Offer (OTO). This is essential due to the fact that the OTO’s are where you truly make the real benefit from your funnel.

The seven funnels he enters into are the:.

Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Connection Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Launch Funnel.
High Ticket, Three Action application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

For instance, the Two Step– Free plus shipping funnel is the precise same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.

It’s kind of funny. He developed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s an excellent example of consuming your very own pet dog food.

2 Action Free Plus Shipping Funnel.

Area 5: ClickFunnels.

The last area of DotCom Secrets is generally a brief advertisement for ClickFunnels. As discussed previously, it’s the software for creating the types of sales funnels that Russell has actually been teaching you in the book.

There’s very little meat to this last area, however you can read my ClickFunnels evaluate here for a more comprehensive look at how it works.

How can you earn money with DotComSecrets?
Obviously, the most direct way to make money with this book is to implement the techniques inside.

The section on producing an Appealing Character and utilizing Daytime soap Series and Seinfeld e-mails can be utilized by any online organisation.

And if you offer anything online then executing any of the funnels in the book will definitely improve your profits.

I discussed previously that DotCom Secrets belongs to the ClickFunnels ecosystem which has one of the best affiliate programs I have actually been a part of. Read part 1 of my ClickFunnels Affiliate Guide to see why I think so.

So you can also promote DotCom Secrets as an affiliate as well. While you won’t make any commission on the front end sale, you will cookie anyone who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.

This is big because you are leveraging Russell’s own funnel. It’s been time tested and you understand it works.

DotCom Secrets Rates.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Nevertheless, Russell is likewise using the book totally free if you acquire straight from his site. You’ll just need to pay shipping and handling which comes out to $7.95.

I advise buying from his site because this permits you to see his 2-step Free plus delivering funnel in action. You get a first-hand take a look at how the funnel works, and the worth he offers as you go through his funnel.

As Russell discusses in the book, you ought to constantly attempt to re-engineer successful funnels, and this is a terrific method to do that.

Last Thoughts.
I truly took pleasure in reading DotCom Secrets. It’s filled with a lot of aha minutes, and each time I stumbled upon one I would step back and believe how I could integrate the idea into my own businesses.

As Russell highlights, this book is a playbook. So it’s indicated to be read several times.

Final Thoughts

Read it the very first time to obtain that initial understanding, and after that begin utilizing it as a reference as you begin carrying out each of the methods.

Overall, if you do any selling online, I extremely advise that you pick up a copy. I ensure you that will find out something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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