Dotcomsecrets book pdf
There’s absolutely an art to successfully selling products online.
And if you haven’t done it before, you will face a huge knowing curve.
So instead of starting from scratch, I suggest learning from someone who has done it.
DotCom Secrets Evaluation
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with practical guidance on producing high transforming sales funnels. A need to read for any online marketer.
Someone who has developed an effective online organisation and can credibly discuss what works and exactly what doesn’t.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still discover that most of the strategies that Russell talks about in this book still hold true today.
It contains a lots of actionable advice and if you’re aiming to offer anything online, I actually suggest that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Reserve CoverThe book is just 254 pages long, and Russell has a very captivating, engaging style that makes the book and simple read.
He fills the pages with examples and stories of his own business, and he does an actually an excellent job explaining the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star rating with more than 500 reviews on Amazon.
Dotcomsecrets book pdf
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is an extremely effective online business owner. He began his first service in college (selling potato weapon DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software application.
He also produced a whole community around the software application that includes books (like DotCom Secrets), information products, and live occasions.
As an outcome of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar service. And more remarkably, it was completely self-funded.
While I do not know Russell personally, he did function one of the websites I produced called DropMyLink in among his videos a very long time earlier.
I’ve constantly remembered him since of that, and he’s one of the couple of web characters I still follow to this day.
Dotcomsecrets book pdf
A look inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell introduces you to the principle of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in rising order of rate.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to sell people your best, most costly product right? It’s not likely someone would buy that from you if they didn’t understand who you were.
With a worth ladder, you can offer something to individuals at a lower rate point, where they are more going to take out their wallets.
Then as soon as you demonstrate the worth you can really provide, you’ll get a certain percentage of buyers climbing your ladder to purchase your more costly, however more value-packed items.
Russell then introduces the idea of a sales funnel. This is the online procedure you have to setup to have clients rise the levels of your worth ladder.
This is simply a quick introduction as rest of the book enters into more detail about the strategy and psychology for constructing out your sales funnels.
Area 2: Your Communication Funnel
The next section is all about interacting with your audience.
Russell talks about creating an Attractive Character.
This is all about developing an online personality that will draw in people to you and assist you develop a following. These are your devoted fans who will be the ones to rush out to buy your products.
Dotcomsecrets book pdf
There are 4 aspects you need for an appealing character:
Having a backstory.
The capability to speak in parables.
Being able to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares a number of examples to assist comprehend exactly what he implies.
The second half of the chapter explains two of the most reliable e-mail marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence Its purpose is to help you bond your brand-new leads with your attractive character. The essential idea behind this series is to keep each e-mail open-ended and amusing.
DotComSecrets – Daytime Soap Sequence
By doing this your subscribers will WANT to open each of your e-mails.
Russell shares among the 5 e-mail soap opera series that he utilizes, and he discusses his believing behind each e-mail so you can adapt them to your very own sequence.
The next email technique is the Daily Seinfeld Series. These are the emails you have to be sending out to keep your relationship with your subscribers.
Because if you don’t communicate with your list on a regular basis, they are going to ignore you and your future marketing efforts will reduce in effectiveness.
Dotcomsecrets book pdf
Exactly what makes the day-to-day Seinfeld emails work is that they are amusing. So each email is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions considerably increase.
Area 3: “Funnelology”.
The third section of DotCom Secrets is everything about funnel principles and the strategies behind an effective funnel.
Among the crucial points that Russell highlights here is that you shouldn’t start from scratch when developing a funnel. It’s highly likely that people in your target audience have actually already created effective sales funnels. So take advantage of their experience when developing your very own.
To do this, Russell highlights the 5 components of any successful campaign, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 stages of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each stage:.
” The real distinction in between having a 6-, seven-, or perhaps eight-figure organisation is whether you understand the phases of a funnel and can effectively generate income from the different points along the line”.
Among my biggest takeaways in this area was the value of establishing a pre-frame. To maximize your success, you need to appropriately set your visitor’s mindset prior to every action of your sales funnel.
To do this, you will need to know your traffic’s temperature so you can develop the proper pre-frame bridge.
You need to qualify your customers, purchasers and your VIP purchasers (the huge spenders!).
Understanding (and executing) all these actions will assist you get the most worth possible from each subscriber, while likewise delivering them optimal value.
The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He likens developing a funnel to having fun with a set of lego blocks.
So developing a funnel for your business is a matter of blending and matching the different blocks together.
Section 4: Funnels and Scripts.
I found area four to be the real gem of the book. This is where Russell goes into detail about some of his finest sales funnels.
We find out the psychology he utilizes behind each funnel and how they work. Most valuable of all, he provides you with fill in the blank templates so you can execute each funnel for your own business.
He likewise reviews the particular guidelines he utilizes for structuring the perfect One Time Deal (OTO). This is essential since the OTO’s are where you really make the true make money from your funnel.
The seven funnels he goes into are the:.
2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Product Introduce Funnel.
High Ticket, 3 Action application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.
The Two Action– Free plus shipping funnel is the exact same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He built a funnel to sell ClickFunnels, utilizing ClickFunnels. It’s an excellent example of eating your own canine food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is generally a short ad for ClickFunnels. As mentioned earlier, it’s the software application for creating the types of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last area, however you can read my ClickFunnels evaluate here for a more detailed look at how it works.
How can you earn money with DotComSecrets?
Of course, the most direct way to make money with this book is to execute the methods inside.
The area on developing an Attractive Character and utilizing Daytime soap Sequences and Seinfeld e-mails can be utilized by any online organisation.
And if you sell anything online then implementing any of the funnels in the book will definitely enhance your profits.
I mentioned previously that DotCom Secrets belongs to the ClickFunnels community which has among the very best affiliate programs I’ve belonged of. Read part 1 of my ClickFunnels Affiliate Overview of see why I think so.
So you can likewise promote DotCom Secrets as an affiliate too. While you will not make any commission on the front end sale, you will cookie anyone who acquires the book through your link. And if they buy anything on the backend you will get 40% of anything they purchase in the future.
This is huge because you are leveraging Russell’s own funnel. It’s been time evaluated and you understand it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
However, Russell is likewise providing the book totally free if you buy straight from his website. You’ll simply have to pay shipping and handling which comes out to $7.95.
I suggest purchasing from his website due to the fact that this allows you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the worth he provides as you go through his funnel.
As Russell points out in the book, you need to always try to re-engineer effective funnels, and this is a fantastic method to do that.
I truly enjoyed reading DotCom Secrets. It’s filled with a lot of aha minutes, and each time I discovered one I would go back and think how I might incorporate the concept into my own services.
As Russell stresses, this book is a playbook. So it’s indicated to be checked out multiple times.
Read it the first time to get that preliminary understanding, then start utilizing it as a reference as you begin executing each of the methods.
Overall, if you do any offering online, I highly advise that you get a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets