There’s definitely an art to effectively selling items online.
And if you haven’t done it previously, you will deal with a substantial learning curve.
So instead of starting from scratch, I advise gaining from somebody who has done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with practical advice on producing high converting sales funnels. A need to read for any online marketer.
Someone who has actually created a successful online organisation and can credibly discuss what works and exactly what does not.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still find that the majority of the strategies that Russell speak about in this book still apply today.
It consists of a lots of actionable recommendations and if you’re wanting to sell anything online, I truly advise that you grab a copy of this book and keep it as a recommendation.
DotCom Secrets Book CoverThe book is only 254 pages long, and Russell has a really lovely, engaging style that makes the book and simple read.
He fills the pages with examples and stories of his own organisation, and he does an actually an outstanding job describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is a highly effective online business owner. He started his first business in college (selling potato weapon DVDs) and he’s sold everything from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software.
He also produced a whole environment around the software application that includes books (like DotCom Secrets), details items, and live occasions.
As an outcome of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar business. And more impressively, it was totally self-funded.
While I do not know Russell personally, he did feature one of the sites I created called DropMyLink in one of his videos a very long time ago.
I have actually constantly remembered him since of that, and he’s one of the few web personalities I still follow to this day.
A look inside DotCom Secrets
Area 1: Ladders and Funnels
To start the book Russell presents you to the concept of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in ascending order of price.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to offer individuals your best, most pricey product? However it’s unlikely someone would buy that from you if they didn’t know who you were yet.
With a value ladder, you can offer something to individuals at a lower cost point, where they are more ready to pull out their wallets.
Then as soon as you demonstrate the value you can really provide, you’ll get a particular percentage of buyers going up your ladder to purchase your more pricey, however more value-packed products.
Russell then introduces the idea of a sales funnel. This is the online process you have to setup to have consumers rise the levels of your worth ladder.
This is just a fast introduction as remainder of the book enters into more information about the method and psychology for constructing out your sales funnels.
Section 2: Your Interaction Funnel
The next area is all about communicating with your audience.
Russell talks about producing an Appealing Character.
This is all about creating an online personality that will attract people to you and assist you construct a following. These are your devoted fans who will be the ones to rush out to buy your products.
There are 4 aspects you require for an attractive character:
Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell explains about each and shares several examples to help comprehend what he means.
The 2nd half of the chapter describes two of the most effective e-mail marketing methods for keeping your list engaged.
The first is called the Daytime soap Sequence Its purpose is to assist you bond your brand-new leads with your appealing character. The crucial concept behind this sequence is to keep each email open-ended and entertaining.
DotComSecrets – Daytime Drama Sequence
By doing this your subscribers will WANT to open each of your emails.
Russell shares among the 5 email daytime soap series that he utilizes, and he discusses his believing behind each e-mail so you can adapt them to your own series.
The next email strategy is the Daily Seinfeld Sequence. These are the emails you have to be sending out to maintain your relationship with your subscribers.
Because if you do not engage with your list on a regular basis, they are going to forget you and your future marketing efforts will decrease in effectiveness.
What makes the daily Seinfeld e-mails work is that they are amusing. Each email is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and discussions considerably increase.
Area 3: “Funnelology”.
The 3rd section of DotCom Secrets is everything about funnel principles and the methods behind an effective funnel.
One of the essential points that Russell highlights here is that you should not go back to square one when producing a funnel. It’s extremely most likely that individuals in your target audience have actually already created successful sales funnels. So take advantage of their experience when creating your own.
To do this, Russell highlights the 5 elements of any successful project, and he teaches you how to reverse engineer your rival’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each phase:.
” The real distinction in between having a six-, seven-, and even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the various points along the line”.
Among my greatest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you have to effectively set your visitor’s frame of mind prior to every action of your sales funnel.
To do this, you will have to know your traffic’s temperature level so you can produce the proper pre-frame bridge.
You need to qualify your customers, purchasers and your VIP buyers (the huge spenders!).
Understanding (and implementing) all these actions will help you get the most value possible from each customer, while likewise delivering them maximum worth.
The tail end of this area, Russell reviews the twenty-three foundation of a funnel. He likens developing a funnel to having fun with a set of lego blocks.
Developing a funnel for your service is a matter of blending and matching the various blocks together.
Area 4: Funnels and Scripts.
I discovered area four to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.
We find out the psychology he uses behind each funnel and how they work. Most handy of all, he provides you with fill in the blank templates so you can carry out each funnel for your own business.
He also discusses the particular guidelines he utilizes for structuring the perfect One Time Deal (OTO). This is necessary since the OTO’s are where you really make the true make money from your funnel.
The 7 funnels he goes into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Item Launch Funnel.
High Ticket, Three Action application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The 2 Action– Free plus shipping funnel is the specific very same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.
It’s type of funny. He built a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s an excellent example of eating your very own canine food.
2 Step Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As discussed earlier, it’s the software application for producing the kinds of sales funnels that Russell has been teaching you in the book.
There’s very little meat to this last section, but you can read my ClickFunnels evaluate here for a more in-depth take a look at how it works.
How can you make money with DotComSecrets?
Naturally, the most direct method to make money with this book is to implement the methods inside.
The area on creating an Appealing Character and using Daytime soap Series and Seinfeld e-mails can be utilized by any online business.
And if you sell anything online then implementing any of the funnels in the book will definitely enhance your earnings.
I discussed earlier that DotCom Secrets becomes part of the ClickFunnels environment which has one of the very best affiliate programs I’ve been a part of. Check out part 1 of my ClickFunnels Affiliate Guide to see why I think so.
You can likewise promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is big since you are leveraging Russell’s own funnel. It’s been time tested and you know it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Russell is likewise providing the book for complimentary if you purchase straight from his site. You’ll just need to pay shipping and handling which comes out to $7.95.
I recommend purchasing from his website because this allows you to see his 2-step Free plus shipping funnel in action. You get a first-hand take a look at how the funnel works, and the value he offers as you go through his funnel.
As Russell points out in the book, you must constantly attempt to re-engineer successful funnels, and this is a fantastic way to do that.
I truly enjoyed reading DotCom Secrets. It’s filled with a lot of aha moments, and each time I discovered one I would step back and believe how I could integrate the concept into my own businesses.
As Russell emphasizes, this book is a playbook. So it’s indicated to be checked out multiple times.
Read it the first time to get that preliminary understanding, and then begin using it as a referral as you begin implementing each of the techniques.
Overall, if you do any selling online, I highly suggest that you pick up a copy. I guarantee you that will learn something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets