There’s certainly an art to successfully offering products online.
And if you haven’t done it previously, you will deal with a huge knowing curve.
So rather of starting from scratch, I recommend learning from somebody who has actually done it.
DotCom Secrets Evaluation
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with practical advice on developing high converting sales funnels. A should check out for any online marketer.
Someone who has actually produced an effective online service and can credibly explain what works and exactly what does not.
One of these individuals is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still find that the majority of the methods that Russell speak about in this book still hold true today.
It consists of a ton of actionable guidance and if you’re aiming to offer anything online, I truly suggest that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Reserve CoverThe book is only 254 pages long, and Russell has a very captivating, engaging style that makes the book and easy read.
He fills the pages with examples and stories of his own organisation, and he does a truly an outstanding job describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 evaluations on Amazon.
Who is Russell Brunson?
For those of you who are not acquainted with him, Russell Brunson is a highly successful online business owner. He started his first business in college (selling potato weapon DVDs) and he’s offered everything from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they released the hugely effective ClickFunnels software.
He also developed an entire community around the software that includes books (like DotCom Secrets), information products, and live occasions.
As an outcome of this, he’s made over 206 millionaires who belong to his exclusive 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar service. And more impressively, it was completely self-funded.
While I have no idea Russell personally, he did feature among the websites I developed called DropMyLink in one of his videos a very long time back.
I’ve constantly remembered him because of that, and he’s one of the couple of internet characters I still follow to this day.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the principle of the worth ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in ascending order of cost.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to sell individuals your best, most costly item right? It’s not likely someone would purchase that from you if they didn’t know who you were.
With a worth ladder, you can use something to individuals at a lower rate point, where they are more willing to take out their wallets.
As soon as you demonstrate the value you can actually provide, you’ll get a specific portion of buyers climbing up your ladder to buy your more pricey, however more value-packed items.
Russell then introduces the principle of a sales funnel. This is the online procedure you have to setup to have customers rise the levels of your worth ladder.
This is simply a quick introduction as rest of the book goes into more detail about the strategy and psychology for building out your sales funnels.
Section 2: Your Interaction Funnel
The next section is everything about communicating with your audience.
Russell talks about creating an Appealing Character.
This is all about coming up with an online personality that will bring in people to you and assist you build a following. These are your devoted fans who will be the ones to rush out to purchase your items.
There are 4 components you require for an appealing character:
Having a backstory.
The capability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares several examples to help comprehend exactly what he implies.
The second half of the chapter describes two of the most reliable email marketing techniques for keeping your list engaged.
The very first is called the Daytime drama Series Its function is to help you bond your new leads with your attractive character. The crucial concept behind this sequence is to keep each e-mail open-ended and amusing.
DotComSecrets – Daytime Soap Series
By doing this your customers will WANT to open each of your emails.
Russell shares one of the 5 email soap opera series that he uses, and he discusses his thinking behind each email so you can adapt them to your very own sequence.
The next e-mail method is the Daily Seinfeld Series. These are the e-mails you have to be sending to maintain your relationship with your customers.
Due to the fact that if you don’t interact with your list regularly, they are going to ignore you and your future marketing efforts will reduce in effectiveness.
Exactly what makes the day-to-day Seinfeld emails work is that they are amusing. So each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations significantly increase.
Section 3: “Funnelology”.
The 3rd area of DotCom Secrets is all about funnel principles and the techniques behind a successful funnel.
Among the essential points that Russell highlights here is that you should not go back to square one when creating a funnel. It’s highly most likely that people in your target market have currently produced effective sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 elements of any successful campaign, and he teaches you how to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each stage:.
” The genuine distinction in between having a six-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can successfully generate income from the various points along the line”.
One of my greatest takeaways in this area was the importance of establishing a pre-frame. To optimize your success, you have to appropriately set your visitor’s state of mind prior to every step of your sales funnel.
To do this, you will need to understand your traffic’s temperature level so you can develop the proper pre-frame bridge.
Then you need to certify your customers, purchasers and your VIP buyers (the huge spenders!).
Understanding (and carrying out) all these steps will help you get the most value possible from each customer, while likewise delivering them maximum value.
The tail end of this area, Russell reviews the twenty-three building blocks of a funnel. He compares creating a funnel to having fun with a set of lego blocks.
Creating a funnel for your service is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts.
I found section four to be the real gem of the book. This is where Russell goes into detail about a few of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most handy of all, he supplies you with fill in the blank templates so you can execute each funnel for your own service.
He also goes over the specific guidelines he uses for structuring the perfect One Time Deal (OTO). This is very important since the OTO’s are where you truly make the real make money from your funnel.
The 7 funnels he enters into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Invisible Funnel Webinar.
Product Launch Funnel.
High Ticket, Three Action application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
The Two Action– Free plus shipping funnel is the specific same funnel he uses to offer DotCom Secrets (and ClickFunnels) himself.
It’s sort of amusing. He constructed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a fantastic example of eating your own pet dog food.
2 Action Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last section of DotCom Secrets is generally a brief ad for ClickFunnels. As pointed out previously, it’s the software for creating the types of sales funnels that Russell has actually been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels examine here for a more in-depth look at how it works.
How can you earn money with DotComSecrets?
Of course, the most direct way to make money with this book is to implement the methods inside.
The area on creating an Attractive Character and utilizing Daytime soap Series and Seinfeld e-mails can be used by any online organisation.
And if you sell anything online then implementing any of the funnels in the book will certainly enhance your earnings.
I mentioned previously that DotCom Secrets belongs to the ClickFunnels environment which has one of the very best affiliate programs I’ve belonged of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
So you can also promote DotCom Secrets as an affiliate also. While you won’t earn any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.
This is big since you are leveraging Russell’s own funnel. It’s been time tested and you know it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Nevertheless, Russell is also offering the book totally free if you purchase directly from his website. You’ll just have to pay shipping and handling which comes out to $7.95.
I advise purchasing from his website due to the fact that this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he offers as you go through his funnel.
As Russell points out in the book, you need to constantly aim to re-engineer successful funnels, and this is an excellent method to do that.
I truly enjoyed reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I stumbled upon one I would step back and believe how I could integrate the idea into my own organisations.
As Russell emphasizes, this book is a playbook. So it’s indicated to be checked out multiple times.
Read it the very first time to obtain that initial understanding, then start using it as a referral as you start carrying out each of the methods.
In general, if you do any selling online, I extremely advise that you pick up a copy. I ensure you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets