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Russell Brunson dotcom secrets book

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Russell Brunson dotcom secrets book

There’s absolutely an art to effectively offering items online.

And if you have not done it before, you will deal with a big learning curve.

==> CLICK here to get your FREE copy

Instead of starting from scratch,

I suggest discovering from someone who has done it.

DotCom Secrets Evaluation

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a remarkable read filled with useful recommendations on producing high transforming sales funnels. A should read for any online marketer.

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Someone who has created a successful online business and can credibly describe what works and exactly what does not.

One of these individuals is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still discover that most of the methods that Russell speak about in this book still apply today.

It consists of a ton of actionable recommendations and if you’re wanting to sell anything online, I truly advise that you get a copy of this book and keep it as a referral.

DotCom Secrets Reserve CoverThe book is only 254 pages long, and Russell has an extremely charming, appealing style that makes the book and simple read.

He fills the pages with examples and stories of his own service, and he does an actually an excellent job explaining the various “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.

Russell Brunson dotcom secrets book

Who is Russell Brunson?

For those of you who are not familiar with him, Russell Brunson is a highly successful online entrepreneur. He started his very first organisation in college (selling potato gun DVDs) and he’s sold everything from shakes, tee shirts, and supplements.

He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.

He likewise created a whole community around the software which includes books (like DotCom Secrets), information products, and live occasions.

As an outcome of this, he’s made over 206 millionaires who are part of his exclusive 2 Comma Club.

According to Forbes, Etison, LLC is now a 360 million dollar organisation. And more remarkably, it was completely self-funded.

While I do not know Russell personally, he did function one of the websites I created called DropMyLink in one of his videos a very long time back.

I’ve always remembered him due to the fact that of that, and he is among the few web personalities I still follow to this day.

Russell Brunson dotcom secrets book

An appearance inside DotCom Secrets

Area 1: Ladders and Funnels

To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can use to your dream customer, in rising order of price.

DotComSecrets – Value Ladder Diagram

Preferably, you would like to offer people your finest, most costly item? But it’s not likely somebody would purchase that from you if they didn’t know who you were yet.

With a value ladder, you can provide something to individuals at a lower price point, where they are more going to pull out their wallets.

Then as soon as you demonstrate the value you can really provide, you’ll get a particular percentage of purchasers climbing your ladder to purchase your more costly, but more value-packed products.

Russell then introduces the concept of a sales funnel. This is the online procedure you need to setup to have clients ascend the levels of your worth ladder.

This is just a fast introduction as rest of the book enters into more information about the method and psychology for building out your sales funnels.

Area 2: Your Communication Funnel

The next area is all about communicating with your audience.

Russell talks about producing an Attractive Character.

This is all about developing an online personality that will bring in individuals to you and assist you construct a following. These are your loyal fans who will be the ones to hurry out to buy your items.

Russell Brunson dotcom secrets book

There are 4 aspects you require for an appealing character:

Having a backstory.
The capability to speak in parables.
Being able to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character

Russell goes into detail about each and shares several examples to help understand exactly what he suggests.

The 2nd half of the chapter describes 2 of the most effective email marketing techniques for keeping your list engaged.

The first is called the Daytime drama Sequence Its function is to help you bond your brand-new leads with your attractive character. The crucial concept behind this series is to keep each email open-ended and entertaining.

DotComSecrets – Daytime Soap Series

By doing this your subscribers will WISH TO open every one of your emails.

Russell shares one of the 5 email soap opera sequences that he uses, and he discusses his thinking behind each e-mail so you can adjust them to your very own sequence.

The next e-mail method is the Daily Seinfeld Sequence. These are the emails you have to be sending out to preserve your relationship with your subscribers.

Seinfeld Sequence.

Due to the fact that if you do not interact with your list on a regular basis, they are going to forget you and your future marketing efforts will reduce in effectiveness.

Russell Brunson dotcom secrets book

Exactly what makes the daily Seinfeld emails work is that they are amusing. Each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.

Area 3: “Funnelology”.

The 3rd area of DotCom Secrets is everything about funnel principles and the methods behind an effective funnel.

One of the crucial points that Russell highlights here is that you should not start from scratch when producing a funnel. It’s extremely likely that people in your target market have already created effective sales funnels. So utilize their experience when creating your very own.

To do this, Russell highlights the 5 elements of any successful project, and he teaches you ways to reverse engineer your competitor’s funnels.

Next, Russell enters into the 7 stages of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you have to comprehend each phase:.

” The genuine difference in between having a six-, seven-, or even eight-figure organisation is whether you understand the stages of a funnel and can effectively generate income from the various points along the line”.

Among my most significant takeaways in this section was the value of setting up a pre-frame. To optimize your success, you have to properly set your visitor’s mindset prior to every step of your sales funnel.

To do this, you will need to know your traffic’s temperature level so you can create the appropriate pre-frame bridge.

You require to qualify your customers, purchasers and your VIP buyers (the huge spenders!).

Comprehending (and executing) all these steps will help you get the most worth possible from each customer, while likewise delivering them maximum value.

The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He likens producing a funnel to having fun with a set of lego blocks.

So creating a funnel for your company is a matter of mixing and matching the various blocks together.

Section 4: Funnels and Scripts.

I discovered area 4 to be the real gem of the book. This is where Russell explains about some of his finest sales funnels.

We discover the psychology he uses behind each funnel and how they work. Then, most helpful of all, he supplies you with fill in the blank templates so you can carry out each funnel for your very own organisation.

He likewise goes over the specific rules he utilizes for structuring the perfect One Time Offer (OTO). This is essential due to the fact that the OTO’s are where you actually make the real make money from your funnel.

The seven funnels he enters into are the:.

Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Connection Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Launch Funnel.
High Ticket, 3 Step application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

The Two Action– Free plus shipping funnel is the exact same funnel he utilizes to sell DotCom Secrets (and ClickFunnels) himself.

It’s sort of funny. He built a funnel to sell ClickFunnels, utilizing ClickFunnels. It’s a fantastic example of eating your very own canine food.

2 Step Free Plus Shipping Funnel.

Area 5: ClickFunnels.

The last section of DotCom Secrets is generally a brief advertisement for ClickFunnels. As discussed previously, it’s the software application for developing the types of sales funnels that Russell has been teaching you in the book.

There’s very little meat to this last area, but you can read my ClickFunnels review here for a more comprehensive look at how it works.

How can you make money with DotComSecrets?
Of course, the most direct method to make money with this book is to execute the strategies inside.

The section on producing an Appealing Character and using Daytime drama Sequences and Seinfeld emails can be used by any online business.

And if you offer anything online then implementing any of the funnels in the book will certainly enhance your profits.

I discussed earlier that DotCom Secrets becomes part of the ClickFunnels ecosystem which has among the best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.

You can also promote DotCom Secrets as an affiliate. While you will not earn any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.

This is huge because you are leveraging Russell’s own funnel. It’s been time tested and you know it works.

DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can get the Kindle edition for $6.00.

Russell is likewise offering the book for totally free if you acquire directly from his site. You’ll just need to pay shipping and handling which comes out to $7.95.

I advise buying from his site since this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he supplies as you go through his funnel.

As Russell discusses in the book, you ought to constantly try to re-engineer effective funnels, and this is a fantastic way to do that.

Final Thoughts.
I really enjoyed reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I came across one I would go back and think how I could integrate the idea into my own organisations.

As Russell stresses, this book is a playbook. It’s implied to be read several times.

Final Thoughts

Read it the very first time to obtain that initial understanding, and then start utilizing it as a recommendation as you start executing each of the strategies.

In general, if you do any selling online, I extremely suggest that you get a copy. I guarantee you that will find out something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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